RITUALS was founded in 2000 and is the first brand in the world to combine Home & Body Cosmetics. Rituals takes inspiration from the impressive power of natural ingredients, as well as ancient Eastern beauty and wellness traditions. At the brand's core, is the belief that happiness can be found in the smallest of things. It is our passion to transform daily routines into meaningful moments. Rituals celebrates everyday luxury, sustainable measures and the art of slowing down. Visit one of 850+ stores or 3000 shop in shops globally or head to the new flagship store in Amsterdam, House of Rituals, where The Art of Soulful Living truly comes to life.