Willem Jan Hoogland on Hong Kong, the Dutch Chamber, and Giving Back to the Dutch Community

Could you please introduce yourself and share the journey that brought you to Hong Kong, shaped your career, and eventually led to the founding of your businesses?

I arrived in Hong Kong in 2006, which marked the beginning of a new chapter in my professional life. With a background in law, I qualified as a solicitor in Hong Kong and initially worked for a local company, spending my first four years here building my experience and gaining a deeper understanding of the market.

In 2010, I decided to establish my own business. This led to the creation of HKWJ Tax Law & Partners, which focuses on tax law and tax advisory services, as well as Triple Eight, which offers company secretarial services. The two companies work closely together to provide clients with a comprehensive service offering, ranging from incorporation and company secretarial work to tax filings and tax advice.

Over time, I expanded the group further with the addition of iBlynq, which also provides company secretarial services, particularly for entrepreneurs. The Dutch Shop, however, is a very different venture. It was originally founded by Kevin Cremer and Iris Barzilay. When Kevin decided to return to the Netherlands, he asked whether I would be interested in taking it over.

At first, the idea felt unfamiliar, as I had never worked in trade or retail. Still, I saw it as an interesting challenge and decided to take it on. Today, the Dutch Shop remains one of the most unique and distinctive parts of my business portfolio. It operates on a different business model, one that requires patience and a long-term perspective, which continues to grow steadily.

Having been involved with the Dutch Chamber for many years, how would you describe your journey with the Dutch Chamber from your early days to the present?

My involvement with the Dutch Chamber has developed gradually over many years. For a long time, I participated as a member and co-member through HKWJ Tax Law & Partners, and during that period the Dutch Chamber played an important role in helping us raise our profile within the community.

As with many professional associations, there are different stages of involvement. At first, you attend events and engage as a member. Over time, you may decide to become more actively involved, whether by joining a committee or taking on a leadership role. That was the path I followed.

What I have always appreciated about the Dutch Chamber is the opportunity it offers to be closely involved in the Dutch business community in Hong Kong. It is a platform where business, networking, and community come together in a meaningful way.

Could you share your experience serving as Chairman of the Taxation Committee from 2019 to 2023?

Serving as Chairman of the Taxation Committee from 2019 to 2023 was a rewarding experience. As tax law is my core professional field, the committee was naturally well-aligned with my background and expertise.

One of the most rewarding aspects of the role was organising events and bringing together professionals from leading firms. We hosted a number of well-attended breakfast sessions that offered practical insights while fostering meaningful connections and strengthening engagement within the Dutch Chamber community.

At the same time, chairing a committee is a meaningful commitment that requires time and energy. I found the experience both enjoyable and valuable, as it offered the opportunity to contribute, connect with others, and help shape activities that were relevant to the community. Leadership roles naturally come with responsibility, but they also provide a rewarding way to make a positive impact. By the end of my term, I felt that it was the right moment to step back and allow others the opportunity to take the lead and bring in new ideas.

Over the years, what are some of your favourite memories from the Dutch Chamber, and is there a particular event or moment that stands out to you?

One of my favourite Dutch Chamber memories is the Annual General Meeting. While many people see the AGM as a formal or even rather dull occasion, I have always viewed it as an important moment of accountability and open discussion. It is a time for members to reflect on the past year, share feedback and concerns, and recognise good work.

I also have fond memories of social events such as the Herring Party and the Mussel Party, as well as junk boat outings and other informal gatherings. These events were valuable not only because they were enjoyable but also because they brought people together in a more personal and relaxed setting.

Perhaps most importantly, the Dutch Chamber has introduced me to many wonderful people over the years. Some of those relationships have developed into lasting friendships. In fact, I met my best man through the Dutch Chamber, which is something I will always remember.

What does celebrating the Dutch Chamber's 35th anniversary mean to you personally?

Celebrating the Dutch Chamber’s 35th anniversary is meaningful to me on both a personal and professional level. It reminds me that I have grown alongside the Dutch Chamber and have been part of its journey for many years.

It is also encouraging to see that the Dutch Chamber remains active and continues to attract strong membership. This reflects resilience, relevance, and the ability to adapt over time.

On a personal level, I see this anniversary as a reminder of the importance of contributing to the Dutch community in Hong Kong. For me, being involved with the Dutch Chamber is part of a broader effort to support Dutch culture, maintain connections, and give something back.

What would you say to a company, professional or newcomer to Hong Kong about why joining the Dutch Chamber would be valuable for them?

I would say that joining the Dutch Chamber is always a wise decision. For Dutch professionals and companies in particular, I believe it is almost a responsibility to be part of the Dutch Chamber and to support it.

Membership is not only about receiving value; it is also about contributing to the community. The relationship is mutual: you benefit from networking, visibility, and access to events, but you should also be prepared to support the Dutch Chamber in return.

For newcomers to Hong Kong, the Dutch Chamber can be an excellent way to build connections, become part of the business community, and stay connected to Dutch culture. It is a valuable platform, and one that can support both professional growth and community engagement.